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We just watched this movie yesterday on DVD. What a depressing flick! One scripture that constantly crossed my mind was The movie portrays the story of the "founder" of the McDonald's corporation, Ray Crock... I mean Kroc... who stole the idea of a fast-food restaurant with efficiently developed interaction processes in a kitchen, along with the name of the restaurant from the actual founders Richard and Maurice McDonald. During his campaign to make McDonald's a nationwide phenomenon, Kroc constantly tries to "modernize" the idea of the McDonald's by changing some things to the dismay of Richard and Maurice. One prime example is, to save money, he and some others attempt to replace the actual ice-cream milk-shake with powdered shakes. Driven by his idea of franchising the concept across America, he mortgages his house and ditches his wife Ethel, who died a few years after the divorce, and a few years later he married a somewhat more driven person, Joan Smith, who was a married woman with child. At some point in the movie he meets a clever young man called Harry J. Sonneborn, who becomes a critical advisor of Kroc heling him to hijack the McDonald's trademark and idea and to make it his own. Sonneborn also got into severe rows with Kroc and left McDonald's as early as 1967, only a few years after he helped Kroc basically rob the actual founders of their concept. As sad as the story is, and as horrible as this guy seems to have been, I found the story to be a great showcase of how corporatism / capitalism started to overtake the idea of the American dream somewhere around the 50'ies and 60'ies. The little man comes up with a great idea and the greedy man shows up and steals it to rake in the profit. To me, the fifties and sixties were the era where things stopped being wonderful and everything started being efficient, artificial, chemical, unnatural, profitable, and I think McDonald's and this story is a great example of how true that is. Don't watch the movie on an empty stomach or you'll desperately crave an authentic fifties McDonald's burger.
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- michael keaton
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