As much as you want. 😁😁 We will try our best to make sure everyone is following the correct account.
If some publishers argue about whether it is fine to share it, there are a few things we can point out.
JW Pressroom is about sharing public information about the organization itself with the public. It is not about spreading the good news of the kingdom, so we can hardly consider JW Pressroom as part of the regular public ministry. It is simply for public information to the journalists, government officials, academics, and the public.
The organization never said that we must follow the account or that we must not follow it. The announcement is very neutral. Since social media is all about following accounts, of course many of us will naturally follow the account.
If someone asks whether we can share JW Pressroom on our own accounts, then unless we are specifically instructed not to do so, there should not be any issue. In order for the JW Pressroom social media accounts to be successful, engagement is needed, such as sharing the account, sharing the posts, saving posts, reposting, and so on. If we do not do that, then fewer people will be able to see the JW Pressroom account, and it will be harder for the account to be successful. That is why a lot of businesses and companies often advertise aggressively on social media so that they can get more followers and engagement. Otherwise, people may not see them.
Also, when the organization says we should not share copyrighted material on social media or websites, that mainly refers to jw.org website content such as publications and media. JW Pressroom content is different because it is posted directly on social media and is designed for social media engagement. That is also why at the end of the JW Pressroom videos, you see the JW Pressroom logo instead of the jw.org logo beside the WTBTS name.
Lastly, this can help everyone, including publishers, avoid accidentally following or engaging with the wrong or fake account. There are so many fake JW Pressroom accounts right now, especially on TikTok, so we can help by sharing the correct one and reducing the chance that fake accounts become more popular than the real one.