I'll put it in two points it why the language app was being retired:
1. Maintenance
Maintaining an app actually takes a lot of work and resources. We have to keep updating it so it works with new versions of operating systems like Windows, iOS, and Android. Each platform updates regularly, so the app has to be tested and adjusted again and again to make sure everything still works properly. There are also fees involved with developer programs, app stores, and the infrastructure needed to support the app. All of this requires time and money.
The more apps we maintain, the more resources are required. As mentioned during the 2025 Annual Meeting, the organization is encouraging more brothers and sisters to focus on the ministry and to serve where the need is greater. So it’s reasonable for us to ask whether the language app still serves the same purpose today. If it no longer benefits most of the brotherhood the way it once did, it may not be the best use of our resources. Some of the brothers and sisters who were previously maintaining the JW Language app may now be helping with other projects like the JW Library app.
2. Usage
When the language app first came out, it was extremely helpful, especially for those of us serving in foreign-language territories. It gave us quick access to common phrases used in the ministry and during meetings, which made communication much easier. At the time, there were not many convenient alternatives available, so having a dedicated app with built-in phrases was very useful.
But about a decade later, things have changed a lot. There are now many online tools and AI-powered services that can provide similar help and sometimes even better assistance. Instead of relying on a standalone app with a limited fixed list of phrases, we can now use tools that translate, help with pronunciation, explain meanings, and even allow us to ask questions or practice conversations. Because of this, the way we use language tools has shifted. Rather than depending on a single dedicated app, many of us now use a variety of online tools and AI that offer much more flexibility and capability.
PS: Watchtower Formstack is still open for a limited time: Formstack 😁😁